Webinar Details

18 Nov 2026
Wednesday
11:00am GMT
60 minutes
From Cost Centre to Competitive Advantage: Reimagining Customer Care for a Changing Workforce

For many organisations, customer care has become a key driver of customer loyalty, retention and business performance. As customer expectations continue to rise, employers are re-evaluating how customer-facing teams are structured, developed and supported to deliver consistent, high-quality experiences.

At the same time, workforce challenges are creating new pressures for customer care leaders. Skills shortages, employee expectations around flexibility, retention concerns and changes introduced through the Employment Rights Act are forcing organisations to rethink traditional workforce models and long-term talent strategies.

This webinar will explore how employers can build resilient, high-performing customer care teams that support both service excellence and business growth. Joining HR Grapevine, Brook Street's workforce experts will discuss the latest labour market trends, evolving workforce expectations and practical approaches to attracting, retaining and developing customer care talent in an increasingly competitive market.

Featured Speakers

Leigh Davis
Leigh Davis
Head of Region
Brook Street
Rachel Allen
Rachel Allen
Business Manager - East Midlands & Warwickshire
Brook Street
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Partnered with Brook Street

Brook Street has been connecting businesses with talent and people with careers they can be proud of for over 75 years. Founded in 1946 by Margery Hurst and acquired by ManpowerGroup® in 1985, we specialise in business support, customer service, public sector and social care recruitment across the UK. Brook Street believes it takes more than a CV and a job spec to make a good match – it takes experience, instinct and the understanding to dig deeper. Our people ask better questions, listen for what’s not said and work quickly without cutting corners, helping clients build strong teams and candidates build meaningful careers. Brook Street. Where great work comes together. For more information, visit www.brookstreet.co.uk, or follow us on LinkedIn, Facebook, YouTube, Instagram and TikTok.