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Please note that by streaming this content, your details will be passed on to Benifex, who may use them to communicate with you regarding their events and services. For our privacy policy please read Privacy Policy.
New research has revealed how benefits needs shift as people move through different life stages. While the data does surface generational patterns, some of the most widely held assumptions don’t hold up under scrutiny. Gen Z, for example, are more cautious about AI in benefits platforms than Millennials.
In this webinar, industry experts from Benifex, explore where generational thinking adds value — and where it falls short. While age-based categories can offer directional insight, they often oversimplify the reality of people’s lives. The research points to a more powerful lens: life moments.
This session invites HR and reward leaders to rethink how they define “demographics” and move beyond stereotypes, towards benefits programmes built on choice, flexibility, individual agency, and real lives - not age groups.
Join us and discover:
What generational research gets right — and what it misses
Why life moments are a more meaningful driver of benefits needs than age
How choice and flexibility in reward programmes can help attract, support, and retain talent
