When Whyte and Mackay set out to transform their approach to reward and recognition, they weren’t just aiming for a new platform – they wanted to reshape their culture. The result was B.A.R: a unified, strategic solution for Benefits, Awards and Recognition that reaches all colleagues, including their 60% deskless workforce.

In this session, Gethin Nadin, Chief Innovation Officer at Benifex, will be joined by Holly Martin, HRBP – Colleague Experience Lead at Whyte and Mackay, to explore how they built a values-led recognition program that’s embedded across teams, functions, and geographies.

Framed by their 3Rs strategy – Recognize, Reward, Retain – this conversation will unpack how Whyte and Mackay moved from inconsistent, ad hoc recognition to a consistent, equitable and employee-owned approach that’s become a central part of their EVP.

Expect practical insights on launching a scalable platform, engaging offline employees, embedding recognition into daily culture, and delivering measurable business impact.

Key takeaways:

• Tactics for engaging a predominantly deskless workforce

• How recognition moves the needle on employee engagement

• Advice on how to position recognition as a strategic lever – not just an HR initiative

• Lessons from the rollout of the B.A.R platform via Benifex