Raising the B.A.R: How whisky-maker Whyte & Mackay built a culture-first recognition program
Tuesday, 15th July 2025
11:00am - 12:00pm BST

When Whyte and Mackay set out to transform their approach to reward and recognition, they weren’t just aiming for a new platform – they wanted to reshape their culture. The result was B.A.R: a unified, strategic solution for Benefits, Awards and Recognition that reaches all colleagues, including their 60% deskless workforce.

In this session, Gethin Nadin, Chief Innovation Officer at Benifex, will be joined by Holly Martin, HRBP – Colleague Experience Lead at Whyte and Mackay, to explore how they built a values-led recognition program that’s embedded across teams, functions, and geographies.

Framed by their 3Rs strategy – Recognize, Reward, Retain – this conversation will unpack how Whyte and Mackay moved from inconsistent, ad hoc recognition to a consistent, equitable and employee-owned approach that’s become a central part of their EVP.

Expect practical insights on launching a scalable platform, engaging offline employees, embedding recognition into daily culture, and delivering measurable business impact.

Key takeaways:

  • Tactics for engaging a predominantly deskless workforce

  • How recognition moves the needle on employee engagement

  • Advice on how to position recognition as a strategic lever – not just an HR initiative

  • Lessons from the rollout of the B.A.R platform via Benifex

Gethin Nadin
Gethin Nadin
Chief Innovation Officer
Benifex
Holly Martin
Holly Martin
HRBP Colleague Experience Lead
Whyte & Mackay
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About Benifex

Benifex’s mission is to build remarkable experiences that employees love. Today Benifex supports more than five million employees in over 3,000 organizations across more than 100 countries.
Benifex has won over 120 awards. Change-makers like Baker Hughes, Bank of America, Boston Consulting Group, BT, Diageo, EDF, Exxon, IKEA, Lloyds Banking Group, Medtronic, Microsoft, Salesforce, Sony and Volvo choose Benifex to help them create remarkable experiences that are as individual as the people they employ.